Gonzalo López Elorriaga (Madrid School of Architecture)

The jury highlighted the innovative appeal of this provocative project, entitled Castilla la MaRcha, "where ceramic tiles play a starring role in a journey from depopulated Spain to an enjoyed Spain". It involves the creation of a leisure and entertainment resort unlike typical conventional ones, promoting a rural setting in order to revitalize an abandoned space in the town of Peralvillo while also "highlighting its value through an efficient unorthodox programme aimed at generating profits and attracting a new population". The project uses traditional-format ceramic tiles in ground-breaking new ways.

Video of the project and interview with the author.